Reduce your Google Ads spend by eliminating common hidden costs

After years in the internet marketing industry, I’ve learned that everything comes with invisible costs, including Google Ads. While pay-per-click ads, like Google Ads, are an invaluable part of any marketing strategy, you need to be smart and find ways to eliminate some of the hidden costs that can increase your marketing budget and cause you to spend more than you should.

Here I will explain to you some of the most common and the expensive hidden costs that you should be aware of when setting up Google Ads.

Your time

There are several pitfalls in creating Google Ads. Unreliable customer support, overly simple guides, and more make growing your Google Ads more difficult than it should be. If you don’t take the time to understand what you are doing, you may end up wasting a lot of time learning this platform. All the while, you will be vulnerable to all types of mistakes that can cause you to waste your marketing budget.

Use of irrelevant terms

Keyword search matches can range from less than ten per month to billions per month. The results all depend on the correct configuration of the keyword match types. Some of the options you have to choose from include:

  • Broad query: The chosen keyword can be replaced with similar phrases and words. This can open up your ad to billions of different combinations. However, depending on the service or product you offer, this may help you determine which terms to use.
  • Exact expression: This allows your keyword to be put into a longer sentence. It is important to monitor search terms to ensure that your ads are correctly associated with the user’s search intent.
  • Exact match: This only allows for the exact keyword you chose and the common misspellings of the word. If you are using keywords with higher control and search volume this can be useful.

Using the right types of matches is essential if you want to avoid wasting money on your Google ads.

Low-quality advertising copy

Creating a quality ad can be a difficult and laborious task. If you are lazy when writing your ad copy, it will cost you dearly. The performance of your ad is often linked to the quality of your copy when it comes to the keywords you have decided to bid on. If you don’t include your keywords in your ad copy, you’re not establishing value. This means that you will pay a higher cost per click (CPC).

By including the keywords you choose to focus on and creating quality advertising content, you can significantly reduce your Google Ads spend.

Create effective and affordable Google ads

When it comes to creating affordable and effective Google Ads ads, there are several factors to consider. Remember to keep this information in mind – it will help you lower your costs and get more results from your ads.

The opinions expressed here by the columnists of Inc.com are theirs and not those of Inc.com.


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