New Era apologizes, pulls mocked hats on social media

NEW YORK (AP) – New Era said it removed a line of Major League Baseball hats from its website on Tuesday and apologized for the design inaccuracies on the caps meant to honor communities with clubs in the greater league.

New Era spokesperson Mark Maidment said in a statement to The Associated Press on Wednesday that the “Local Market” collection launched in November 2020, but the company was only made aware of the issues with the designs that when social media users started laughing at them en masse. Tuesday.

The series included a cap for each team with the main club logo, area codes for surrounding communities, and various iconography intended to represent the region.

The selection of the area code was inconsistent, however, with several notable omissions. Among them: The Tampa Bay Rays hat did not include St. Petersburg, where the team’s stadium is located, and the Pittsburgh Pirates version had no area code.

“One of the design features incorporates the local codes of the respective MLB teams,” the statement said. “It recently came to our attention that a few capital letters omitted a relevant area code. In light of this, we have removed the collection from our website so that we can review the design accuracy of all caps. We apologize for any unintentional design errors regarding this collection. “

The decals on the hats were also ridiculed as sticky, generic, and at times inaccurate – Cincinnati fans had a particular beef on a poor rendering of their beloved local chili. Users were in tatters on New Era for a lack of creativity: A slice of pizza was used for both New York teams, most California caps included tacos and palm trees, and the Phillies and Nationals had emblems. with “1776”, although Washington was not founded as a city until 1791.

The Royals’ social media team mocked the Kansas City edition by changing the bio on the club’s official social media account to read: “Located in Kansas City, Missouri, we love the Kansas area codes, saxophones, the Kansas City flag, pigs, Missouri and the 1985 World Series. ”

The caps were never intended to be worn by players in games and were intended strictly for commercial use.


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