Despite growing concern that deepfake technology could lead us irreversibly into the post-truth era, some companies are still determined to promote it as a viable, consumer-friendly product. The latest company of its kind, Veritone, aims to monetize deepfakes that allow celebrities to make endorsements without ever saying a word, the company explained in a recent blog post.
The new deepfake app, called Marvel.ai, essentially automates endorsements by celebrities, politicians, and CEOs, meaning that a public figure could appear to be performing their public duties while secretly plotting the demise of the world. ‘a hidden lair on a volcanic island.
Veritone announced the Marvel.ai platform last week, claiming that “its artificial intelligence-enabled synthetic voice will help media companies, brands and influencers to accelerate and amplify content creation.”
The company, also known for developing the world’s first operating system for artificial intelligence, aiWare, said its new technology will allow public figures to essentially license their image and voice to perform tasks. of the mark with their consent.
With the new platform, Veritone has envisioned a service that will allow influencers and public figures to increase their production of monetized content without having to set foot in a recording studio or set.
‘Complete control’ over the voice of others
The new process, also known as voice cloning, enables precise replication of a person’s voice using artificial intelligence (AI) – audio samples are analyzed using an algorithm machine learning trained on audio samples of that person’s voice.
âWith full control over their voice and use, any influencer, personality, or celebrity can literally be in multiple places at once. This would open the door to a new level of scale that was not humanly possible before, which would allow them to increase the number of projects, sponsorships and sponsorships they can carry out in any given year â , Veritone explained in her blog post.
Of course, deep developments and controversy pretty much go hand in hand, and so will the new platform from Veritone – in an effort to prevent the issue of widely shared deceptive deepfake videos, Twitter, Adobe and The New. York. Times recently proposed a comprehensive video verification method.
In fact, in an interview with The edge – which also provides an audio sample of a synthetic voice – Veritone chairman Ryan Steelberg said the new The platform could analyze archived recordings to resurrect the voices of the dead.
âWhoever has the copyright in these voices, we will work with them to bring them to market,â he said. “It will be up to who owns the rights and what they think is appropriate, but hypothetically, yes, you could ask Walter Cronkite to reread the evening news.”
So the usual red flags and privacy concerns still apply, and despite Veritone’s best efforts to define their new platform as a great productivity booster for public figures, the idea of ââRoy Orbison or Tupac trying to sell us a half-hologram concert in Cologne worries us we’re on the wrong timeline.