New ad types for LinkedIn advertisers and more digital marketing news

In this week’s episode of Marketing O’Clock, hosts Jess Budde, Mark Saltarelli and Christine “Shep” Zirnheld tell you everything you need to know about the new LinkedIn ad type and all the Partner Summit announcements. by Snap.

Watch the episode on YouTube or listen wherever you consume your podcasts.

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New types of LinkedIn ads

LinkedIn announced that it will allow advertisers to boost organic posts on their company profile, paying to increase the post’s reach to a defined audience.

The platform will also launch Event Ads so that brands can promote their LinkedIn virtual events. New event analytics will allow brands to better understand who is attending their event and how they engage with event posts.

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Brand profiles are coming to Snapchat

Snapchat announced public profiles for businesses on the platform. With these profiles, brands can host all of their Snapchat content in one place and access management and analytics tools through Business Manager.

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Google Ads introduces monthly spending limits

Google Ads has quietly updated its Help Center documentation to say that advertisers can set an account-level monthly spending limit that can be applied to all campaigns. Since the episode was recorded, the documentation has again been edited and removed any mention of monthly spending limits.

Take of the week

Let us direct you to this week’s take of Amalia fowler and Rob Bettis.

ICYMI

A tweet from Duane Brown sparked a conversation about agency billing options.

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Lightning round

We answer your burning questions about digital marketing

  • Who should advertisers follow on Twitter as soon as possible?
  • What are the latest tips from Google for updating the page experience?
  • When will you start seeing the Google News storefront?
  • Where can you start seeing app ads?
  • Why are SEOs considering removing AMP from their site?
  • How to earn a blue check mark on Twitter?

If you are looking for more information on our show, go to the O’Clock Marketing to place. Be sure to subscribe and join us on Discord!


Featured Image Credit: Samanta Hanson, Cypress North




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