“I’m a celebrity … Get me out of here!” The bosses are determined to make this year’s series the toughest but with more trials than ever and the inclusion of a castle prison.
Half of this year’s Top 10 Famous Contestants – including singer Frankie Bridge and TV presenters Richard Madeley and Louise Minchin – will end up in the show’s medieval prison, The Clink, for up to a week if they lose. in the opening process, Towers of Terror.
Creative Director Tom Gould said: “The results will earn half of them a spot in the main camp and the other half of the losing celebrities will have to endure a stint in The Clink.
“If you find yourself in there it’s obviously a smaller area and most of the day-to-day life will be outside in a small yard.
“They will sleep inside but on the floor and there will be a very basic shower. Everything else, cooking, cleaning, all the chores will be outside, so much colder here because they are much more exposed. “
While the Bosses haven’t added many more physical features to the Spooky Castle, they expect the new inclusion of the prison to change the whole dynamic of the show – which is hosted by Ant and Dec – for them. 10 celebrities.
Tom added to the Daily Mirror newspaper: “The main camp hasn’t changed much, it was the way we wanted it to. The biggest change for us is The Clink and that will change the dynamic at the start of the series.
“Last year they were a group of 10 from day one and it impacts the show. It just adds a different dynamic.”
The show will also feature the most tries ever with 24, and the executives have vowed to make them bigger and harder.
Olly Nash, executive producer of the show, said: “This year we decided at the start to make it a lot more difficult.
“They are here for longer [show duration], the trials are greater. Testing was limited last year and this time it is much closer to the Australian series in terms of scale. “
“I’m A Celebrity” is taking place at Gwrych Castle in North Wales for the second year in a row after the coronavirus pandemic prevented the program from returning to its usual home in Australia.
Other stars on the show include music producer Naughty Boy, Olympian Matty Lee, former “Strictly Come Dancing” judge Dame Arlene Philips and former footballer David Ginola.