Social media platforms popular with right-wing users are struggling to attract a more mainstream user base as they attempt to grow, a major obstacle to conservative hopes of ending the liberal throttling on social media.
Many of these platforms also aspire to compete with Facebook and Twitter to be the digital “public square” for conversations of all kinds, which is not possible without liberal and apolitical users.
This prompted them to reach out to social media influencers, focus on promoting their privacy protections and no intrusive advertising, and wait for Big Tech platforms to censor liberals as well.
Making inroads with Democrats and Liberal Influencers
Most anti-censorship and free speech-focused social media platforms are often categorized as conservative websites because their users are typically right-wingers.
Many of these platforms have sprung up in recent years due to the increase in moderation and censorship of content by social media giants such as Facebook and Twitter, which tend to affect conservatives more than the Liberals.
“We are making aggressive outreach efforts with Democrats by hiring people from the 2020 campaigns and reaching out to left-wing influencers. A lot of Democrats also value freedom of speech, ”he told the Washington Examiner.
Another strategy is to encourage liberal rights groups, grassroots organizations, and those who fail to take advantage of saturated big tech platforms like YouTube and Facebook to use new alternative platforms instead.
“They should present themselves as a one-stop-shop for free speech in a safe space for marginalized voices of all stripes to have a megaphone,” said Adam Sharp, former head of information, government and elections. Twitter.
“There is a need to actively woo representative groups and voices to tell the story not only of gun rights activists, but also of Black Lives Matter and LGBTQ people – to tell the two stories side by side. Said Sharp, Washington, DC’s premier Twitter employee, who helped build the platform into a political media powerhouse.
Partnering with influencers and social media celebrities is also a well-known tactic for growth platforms and brands.
“It’s a pretty standard thing to try to get prominent people to the platforms. So they need to attract highly-followed people on social media to their platforms, possibly through incentives, ”said Dan Gainor, vice president of the Media Research Center, a conservative media watchdog that tracks censorship on Big Tech platforms.
“Find a deal with a Kim Kardashian or similar cultural icons,” he suggested.
Better user experience with emphasis on content moderation, data privacy and lack of ads
For many apolitical social media users, who do not espouse controversial opinions or beliefs, the emphasis on free speech on platforms popular with conservatives is not always convincing.
However, responding to users’ quest for greater privacy and less publicity has universal appeal.
“Focusing more on their messages about privacy and publicity is likely to resonate more than the free speech argument,” Sharp said.
“For these alternative platforms, telling users that they are not being tracked and that their data is not sold, probably has the greatest appeal right now,” he added.
This is why GETTR, for example, has banned advertising on its platform until next year. He focuses on attracting and building his community, Miller said.
“We are committed to not selling any user data, which is very different from Facebook and Twitter and is an important driving force for users. People feel really good about this feature, ”Miller said.
The anti-censorship emphasis of alternative social media platforms, which has been successful in drawing conservatives to them, has also prevented websites from attracting more liberal and non-ideological users.
Platforms that have focused on free speech without sufficient guarantees of content moderation have been inundated with disinformation, hate speech, pornographic images and fake accounts, which can drive away general public users and advertisers.
Therefore, some emerging social media platforms have highlighted the need for better content moderation to attract mainstream users.
“It’s so important to let go of the idea of not moderating content, it’s untenable because you get an online environment, which most people can’t tolerate, and it’s disgusting,” Mark said. Weinstein, founder and CEO of MeWe, an alternative social network. media platform that has been popular with conservatives.
“You can moderate content fairly and follow the principles of free speech and make sure you create a space where users can share their lives, not just an echo chamber within politics,” a- he added.
Wait for the other shoe to drop – liberals will inevitably be censored too
Alternative free speech-focused social media platforms claim Tories have flocked to their websites in the past year because they are the ones being censored by social media giants, but they expect to that the Liberals will also be removed in the same way in the near future. .
“The pendulum of freedom of expression swings quite regularly. At present, it is defended by the Conservatives. But in the past, it was a big cause on the left, ”Miller said.
“It all depends on who is silenced by the social media oligarchs, who determines who comes to platforms like ours. Whatever Americans are frustrated with Silicon Valley, they will think about trying something different, ”he added.
There have already been cases in recent years where liberals have complained about censorship of Big Tech platforms.
In 2017, Facebook made significant changes to its news feed algorithm that smothered traffic for left-wing news sites like Mother Jones to fight anti-conservation accusations.
Additionally, in May this year, Facebook and Twitter were accused of censoring human rights groups and liberals who published pro-Palestinian content during the recent conflict in Israel.
“The Conservatives are the ones turning to new social media platforms right now because they are being censored on Big Tech platforms, but that will likely change over time,” Gainor said.
“If and when the Liberals are censored, then they will want to have their own sandbox to play in,” he added.
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Original author: Nihal krishan
Original location: Challenge for conservative social media platforms: attracting “libs” to own