CDEMA, regional celebrities join forces for disaster preparedness

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A HTE of “disaster fighters”, including active and retired West Indian cricketers, musicians and influential figures, joined regional musical artists to promote disaster preparedness this hurricane season, during which climatologists predicted higher than normal activity.

On Monday, the Caribbean Disaster Emergency Management Agency (CDEMA) – the Caribbean Community’s regional intergovernmental disaster management agency (Caricom) – launched a month-long campaign that it says is aimed at to increase the preparedness and resilience of communities to risks, including hurricanes. , volcanoes, the current pandemic and other natural hazards in the region.

So far, he has released a disaster prevention-themed song and music video, which is promoted on CDEMA’s social media platforms.

Its launch coincided with the start of hurricane season.

CDEMA Acting Executive Director Elizabeth Riley said the campaign focused on creativity so that its messages were disseminated as widely as possible.

“Many countries in the Caribbean are battling the combined effects of drought, covid19, volcanic eruptions and now hurricane season.” Riley said.

“We wanted to use an innovative and inclusive approach to ensure that communities have the plans, information and tools to deal with the impacts of the disasters we have faced as a region. “

The star-studded line-up of “Disaster Fighters” includes retired Barbados great Sir Gary Sobers and other popular faces of Daren Ganga in Trinidad and Tobago, brothers Dwayne and Darren Bravo, and Stacey-Ann King, Chris Gayle from Jamaica, Darren Sammy from St Lucia and Kieran Powell from Saint Kitts and Nevis.

Omari Banks from Anguilla, a former cricketer, Mr. Killa from Grenada, Tafa Mi Soleil from Haiti and Ricky T and QPID from Saint Lucia are among the musicians.

Tahseen Sayed, World Bank Country Director for the Caribbean, said: “The past year has been very difficult for the Caribbean. Although much of the region has managed the health effects of the pandemic through early action, the socio-economic impacts have been severe.

“It is more important than ever this year for the countries and peoples of the Caribbean to be well prepared for the hurricane season. We are delighted to support this innovative new campaign from CDEMA which aims to help communities protect themselves and their livelihoods.

The project is supported by the Africa Caribbean Pacific-European Union Natural Disaster Risk Reduction Program (ACP-EU NDRR), the Canada-Caribbean Resilience Facility, the Global Facility for Disaster Reduction and Recovery (managed by World Bank) and Binance Charity.

CDEMA added that, in an “unprecedented move,” for the campaign, it will implement its first-ever non-fungible token (NFT) (blockchain) marketplace to raise donations and support disaster and disaster preparedness in the region.

Participating celebrities will donate signed crickets, t-shirts and other memorabilia, including exclusive, limited-edition collectibles, for a public auction as part of the fundraising efforts. Articles will include unique and personalized messages from the “Disaster Fighters” team.



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