Ariana Grande’s wedding announcement won social media this week – here’s how she stacks up to other celebrity couples

Topline

Pop singer Ariana Grande announced on Wednesday that she had married her fiance Dalton Gomez in a “tiny and intimate” wedding ceremony, sparking a massive social media frenzy that – a testament to her wild popularity – has surpassed the buzz online around some of America’s other most popular couples.

Highlights

Grande, who broke the news on Instagram, bragged about the week’s most popular posts on Instagram and Facebook, according to CrowdTangle, gaining 65 million likes on wedding-related images on both platforms in just four. days.

Most beloved post, which racked up 26 million Instagram hearts and over 3 million Facebook reactions, eclipsed social media engagement around other greats celebrity weddings of 2021, including actress Aubrey Plaza’s wedding to screenwriter Jeff Baena.

Notably, many couples who would likely be grappling with Grande’s online fan base weren’t sharing their wedding photos directly on social media or doing so when Instagram’s main photo-sharing app had a number of significantly lower users (Instagram fell from 400 million). users in 2014 to over a billion).

For example, Kim Kardashian and Kanye West, who have since announced their divorce, had the first and second most popular Instagram photos the week they were married in 2014, but still have only 2.3 million likes on the most popular photo and had no trending images on Facebook.

Surprising fact

Outside the United States, the royal weddings of Prince William to Kate Middleton and Prince Harry to Meghan Markle have both attracted significant interest online. While CrowdTangle data doesn’t go far enough back to reveal the extent of the engagement around the Duke and Duchess of Cambridge’s wedding in 2011, posts about the ‘royal wedding’ have elicited over 32 million interactions across the country. during the week surrounding Harry and actress Markle’s 2018 ceremony. A average over 24 million in the UK and 22.8 million in the US watched Prince William’s wedding to Middleton, while 18 million in the UK and 30 million in the US watched Prince Harry and Markle’s wedding.

Key context

Grande – who rose to fame as an actress in the Nickelodeon series Victorious“Became one of the most popular singers in the world. She has released six studio albums and is currently tied for third for most hits of all time on Billboard weekly pop graphics. Grande was ranked highest paid musician on ForbesThe 2020 list of the highest paying celebrities, with an estimated net worth of $ 72 million.

Large number

239 million. That’s Grande’s number of followers on Instagram, making her the fourth most followed account on the platform after Instagram (394 million), Christiano Ronaldo (292 million) and Dwayne “The Rock” Johnson (241 million).

Further reading

“Ariana Grande ranks third in Pop’s Top 10 All-Time Hits With Her Latest Smash” (Forbes)




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